Dodger Stadium branding opportunities?
A while back, the Blue brass announced that while Dodger Stadium itself isn't in danger of becoming the new Starbucks Ravine, there could be oodles of opportunities to rename just about every inch of individual space inside the building. The great Sons of Steve Garvey blog offers a few suggestions. I particularly liked the Trader Joe's take -- seriously, I love their food and prices but remain flabbergasted at the franchise's ability to turn any parking lot into a Pacman maze -- and the spin on Andre Ethier (as someone who's bitched endlessly about him being undervalued).
Any other natural section/product pairings come to mind?
AK
Subscribe to this Blog | What is RSS?
If they were to brand the stadium, Farmer Johns could get the rights and it will become "The Big Weenie."
Posted by: Blue Gal | January 13, 2009 at 05:19 AM
I have said this before and i will say it again, advertising has its place, but i really hate that people name their stadium to that of the highest bidder. Advertise on seats, on billboards over the stadium but for the love of the game and the team never sell your team's identity to a corporation. The dodgers are their own corporation and i am comfortable rooting for that image... that identity. Dodger stadium will always be dodger stadium... if it gets changed I vow to never set foot in it ever again.
Oh and a warm welcome back druggie (Mota) whose best days were drug fueled in the LoDuca/Gagne era. That's two guys who were in the Mitchell report Flanders has signed in the last 2 years... wholesome clean image ...
Posted by: poppinfresh | January 13, 2009 at 06:59 AM
How about those Alli Diet pills sponsoring the Bathrooms throughout the stadium.
Posted by: SteelMohawk | January 13, 2009 at 07:27 AM
NBCUniversal can market its hit show "The Biggest Loser"....
Posted by: DonD | January 13, 2009 at 08:16 AM
Why don't they get 94.7 to sponsor "The Wave." THen they can perform it for the entire game, regardless of what's happening on the field. It'll give the fans some entertainment.
Posted by: SaMo | January 13, 2009 at 09:39 AM
Maybe Top Ramen can sponsor the wet noodle Juan Pierre uses as a bat.
Posted by: Eric B. | January 13, 2009 at 10:11 AM
The owner's box should be sponsored by The 99 Cent Store.
Posted by: K2 | January 13, 2009 at 10:48 AM
How about The Southwest Airlines "Trip to the Mound." Joe Torre is already famous for his four-pitcher innings. With the staff he has this year, he'll be visiting the hill more often than a K Street lobbyist.
The Pontiac game-changing Moment of the Game can be combined with the first pitch, since that's when the Dodgers will start losing each home game. (Road games, there's a chance they might take a lead in the top of the first).
Posted by: SaMo | January 13, 2009 at 12:00 PM
The owner's box should be sponsored by The 99 Cent Store. .------LOL! ouch! couldn't agree more. LOL!!
Posted by: Tryin2LuvtheDodgers | January 13, 2009 at 01:34 PM
They need to bring back Slim-Fast and get Tommy on a diet again!
Posted by: Matsuda | January 13, 2009 at 06:43 PM
If they sign Manny... Soul Glo
Posted by: benzojones | January 13, 2009 at 07:13 PM